Strawberries can be grown from seed, but as this method takes over a year produce plants big enough to produce fruit, gardeners overwhelmingly opt for small young plants. These are widely available, very cheap and often come in a range of strawberry varieties. As mentioned above, mixing up the summer and late-fruiting varieties (sometimes called ‘everbearers’) that you plant can provide a longer period of happy harvesting.
Choose a plot with well-drained soil and which is sheltered from strong winds. Although excessive frost can damage strawberry plants, (you should prepare accordingly) generally speaking strawberries are hardy and versatile and are able to grow in most soils and locations. One important point to remember is that you must avoid soil which has previously been used to grow potatoes, tomatoes or chrysanthemums, as these are susceptible to a disease called verticillium wilt which is soil borne and can afflict your strawberries. Sunshine is important, so choose a location without much shade. Adding organic material, compost or a general fertiliser to the topsoil can give your strawberries a welcome boost, increasing your chances of a truly rich harvest.