M.A.D Winners

Congratulations to all our M.A.D winners for their outstanding service and going over and above their normal duties!
2025 Winners
October – Ellie Felloni
Ellie was nominated for her exceptional kindness and support at the Horsell store, Woking. A customer visiting the store accidentally lost his late wife’s wedding ring while browsing. Ellie immediately came to help and spent time carefully searching through the trays of cards, ultimately locating the ring. Her understanding, patience, and compassion during a stressful moment made a lasting impression on the customer. Ellie’s actions reflect outstanding customer care and professionalism, and Squire’s are fortunate to have her on their team.
September – Kate Haines
Kate was nominated for stepping in at short notice to speak to a journalist about Autumn plants in our plant buyers absence. She responded quickly to Marketing’s request, delivering excellent plant recommendations and styling tips for front doors and porches. Her expertise highlighted the breadth of Squire’s products and horticultural knowledge, resulting in national online press coverage alongside competitors. Kate’s swift and professional response is a great example of colleagues supporting one another to achieve a positive outcome.
August – Fulvio Bertani
Fulvio was nominated for providing exceptional care and support at a very sensitive time for a long-standing Squire’s customer. Following the recent passing of her mother, the customer contacted the Woking centre to arrange a small gathering after the funeral. Fulvio was extremely helpful throughout, organising afternoon tea for 11 guests and checking final details in advance. On the day, the table was beautifully set and positioned to enjoy the garden setting, creating a calm and welcoming atmosphere. Everything was made easy for the family, and the Woking team’s care and attention helped create a fitting and meaningful way to remember a much-loved mother.
July – Carrie Davies
Carrie was nominated for her outstanding response during a challenging first aid incident on Saturday 19th July. A member of the public suffered a serious medical emergency, and Carrie acted quickly and calmly to provide assistance while awaiting the ambulance. Using her professional training, she gave clear instructions, helped manage the situation alongside another medically trained member of the public, and ensured the individual’s dignity was maintained while offering reassurance to him and his wife.
Carrie continued to support the paramedics on their arrival and later checked in on colleagues who had witnessed the incident, offering reassurance and support. Her calm, compassionate and professional approach made a significant difference in a highly distressing situation.
June – Luke Beaston
Luke was nominated for going above and beyond his role to ensure customers were not let down. On a Sunday afternoon, when a delivery driver was unable to complete all scheduled deliveries within the working day, Luke stepped in and completed the remaining deliveries after 5.30pm. As a result, all customers received their items as expected, avoiding disappointment. His willingness to take responsibility and make a difference was a clear example of exceptional commitment and service.
May – Barry Webb
Barry Webb was nominated for going above and beyond to support a customer and a local children’s hospice. On a Saturday, a customer whose child was a patient at Shooting Star House in Hampton approached Barry with concerns about a fish tank enjoyed by the children, as the fish were showing signs of distress and some had died. Barry kindly offered to visit the hospice to assess the situation, taking a water testing kit with him to identify the issue. He discovered a problem with ammonia levels, carried out a significant water change, and provided clear advice on how to manage the tank going forward. Barry’s willingness to give his time and expertise helped restore the tank for the children to enjoy and demonstrated outstanding care and commitment.

April – Teresa Trodd
Theresa was nominated for her exceptional dedication and commitment. Despite feeling unwell and recovering from a recent fall, she continued to carry out her cleaning duties at a time when additional support was needed following the office refurbishment. Although the team encouraged her to rest and go home, Theresa remained determined to help, demonstrating remarkable dedication that was greatly appreciated by everyone.

March – Bradley Matthews
Bradley was nominated for giving up his personal time to support the café team during a challenging period. On his weekend off, he came in at short notice to train the café supervisor, who was running the café in the absence of a manager or assistant manager. Bradley provided early-morning training on Dayforce before opening on Sunday, and his support was greatly appreciated by both the team and the supervisor.

February – Gemma Quainton
Gemma has been nominated for a MAD Award for her quick thinking and compassion when assisting an elderly gentleman who had slipped on the ice near the centre. She helped manage the situation calmly, directing traffic, arranging a wheelchair, and bringing him into the café to keep warm while waiting for help. Her actions demonstrated genuine care and likely contributed to his recovery—an excellent example of going above and beyond for the community.

January – Lesley-Anne Reynolds
Leslie has been nominated for a MAD Award for her dedication, hard work, and outstanding customer service. Despite challenging weather conditions, she went above and beyond to assist a customer with selecting plants for a large project, taking the time to offer expert advice and support throughout the visit. Her commitment, even at the expense of her own break, resulted in a significant sale and a very satisfied customer—an excellent example of the positive impact of great service.

2024 Winners
December – Michael Brown & Rita Debono (Crawley)
Mike and Rita have been nominated for a MAD Award for their kindness and patience when assisting a school group during their visit. Their calm and compassionate approach made a real difference, ensuring the children had a positive and enjoyable experience. Their support was greatly appreciated and reflected the welcoming and caring atmosphere of the centre.

November – Liliya Sixsmith (Wokingham)
Liliya has been nominated for a MAD Award for her dedication and willingness to go above and beyond to support her team. When the kitchen was left short-staffed during a particularly busy period, she selflessly gave up her time off to ensure the Café Bar continued to run smoothly. Thanks to her commitment, the team was able to meet customer demand and deliver excellent service.

October – Richard Boxall, Plant Area Manager (Stanmore)
Richard was nominated for his award for stepping up and running the centre in the absence of both the Manager and Assistant Manager. Despite low staffing levels, and a restaurant refit, Richard remained positive throughout.

September – James Lucas, Tills Assistant & Ben Whitton, Delivery Driver
James and Ben received their nomination, from a very happy customer, who felt the pair had gone above and beyond when they delivered to the customer had a broken wrist.

August – Iffy Ullah, Garden Furniture Head (Crawley)
Iffy was nominated for his award by a customer for assisting with her elderly mother who had an accident in the centre. Iffy showed such care and concern to the customer, and couldn’t have done anymore to help.

July – Christian Tiley, Euan Terry and Agnieszka Moczulska (Restaurant team at Frensham)
The team received their nomination for the way they handled a difficult situation, keeping calm, polite and diffusing the tension.

June – Jean Cox, Front of House (Badshot Lea)
Jean received her nomination for her hard work when a another member of staff was taken ill. Because of this, Jean was left alone managing the cafe area and she did an exceptional job! People were coming and going and there was a lot to do but she remained professional and polite throughout clearly doing her very best.

May – Daniel Collins, Front of House (Chertsey)
Daniel was nominated for a MAD award after a customer had written into the centre praising him for his service. Here’s what they had to say:
“I just wanted to let you know how wonderful our waiter Dan was in taking care of us at lunchtime today. We were a party of ladies “of a certain age” and one of our group has a severe disability, so we took a very long time ordering, sorting out the menu and then making payment for our meals and drinks. Dan was absolutely exceptional in his manner and his patience in dealing with us all. He was polite and courteous the whole time and had the patience of a Saint! I know how busy you are and how stretched you are with insufficient staff, but Dan was absolutely wonderful – a credit to Squires!”

April – Tsenko Pazvanski, Chef (Milford)
Tsenko, who has been with Squire’s for over 7 years, progressing from Kitchen Porter to Chef, was in the kitchen when the frying pan caught fire. In the moment he was calm and did everything that he been trained to do to put the fire out without causing damage or setting off the sprinklers (which could cause us to close the kitchen for a couple days). His attitude and professionalism when under pressure has earnt him this award.

March – Christine Foley & Tina Dyer Plants Sales Assistants (Stanmore)
Christine and Tina received their award for stepping up when both the centres Plant Area Manager and Assistant Manager were away from the business. During this time there were various large deliveries to get ready for thee spring set-up. The two ladies coped fantastically well on their own, perfectly setting up the plant department ready for the peak season with minimum guidance.

February – Pets & Aquatics Team (Washington)
The Pets and Aquatic team at Squire’s Washington had recently gone above and beyond, helping a customer who made numerous visits to the aquatic centre at with their son who was setting up an aquarium for an axolotl. The team were very helpful and and able to share their extensive knowledge with the customer.

January – Helen Thomas, Plants Sales Assistant (Crawley)
A customer had recently written in to thank Helen who helped them and their anxiety during their visit to Squire’s.
This was the customers first visit to Squires by themselves since 2019. So Helen’s warm, calming influence was exactly what the customer in that moment.

January – Emma Large, Restaurant Manager &
Trudy O’Connell, Front of House (Frensham)
There was an incident in the Frensham Café Bar where one of their regular customers stopped breathing during breakfast service. Trudy and Emma were called to assist and immediately placed the lady into the recovery position. Thankfully, this cleared the airway, and she started breathing again. An ambulance was called and she was taken to hospital where she is recovering well. Her daughter phoned today to thank Trudy and Emma and said without their quick reactions her mum would not be here today.

Made A Difference (MAD)
M.A.D is a reward scheme for our staff who make a difference to our business through;
- Outstanding customer service
- Over and above normal duties
- Initiatives that have grown/inspired the business
There is an overall winner each month chosen by a team of five garden centre managers and annually those twelve winners will be judged for the company ‘team member of the year’
Each month the winner can choose one of the following;
- £75 to chosen charity
- £75 Squire’s Gift Card
- £50 Amazon Gift Card
Annual winners will receive a prize to the value of £250

