Jubilee Celebrations Highlight our Very British ‘Habits’
Survey shows 82% prefer to buy British grown plants and 70% check the weather – every day!
The Queen’s Platinum Jubilee is certainly set to be a quintessentially British affair, with home and the garden, especially, being important spaces for hosting a celebration, according to a survey about ‘Britishness and the Jubilee’ that we conducted.
With 60% of people looking to celebrate with family and friends, 58% of people are planning to make a colourful, patriotic effort with bunting and many are planning to plant up their gardens with red, white and blue flowers. The garden is certainly a space where people want to express their admiration for our Queen.
The importance of the garden for the Jubilee celebrations is highlighted with 44% of respondents planning to host a BBQ or picnic for the event. And in true British spirit, the survey found 57% will carry on regardless of any inclement weather, especially the rain – opting for an umbrella to keep the party going! Other popular choices to celebrate the historic event were afternoon tea (31%) and hosting a garden party (20%), both showing a nod to British traditions.
Sarah Squire, Chairman of Squire’s, comments: “The Jubilee survey shows that many people hold on to tradition when it comes to celebrating such a significant event. I think we all want to demonstrate our respect and gratitude to her Majesty for her seven decades of service to our country and the Commonwealth. Gathering family and friends, making use of our gardens and outside space all have lots of resonance with people – it’s a very British way to do this! This is also reflected in people’s approach to their gardens too – as a nation of gardeners, we are obsessed with checking the weather and over 82% of people told us they wanted to consciously buy British grown plants. It seems we continue to be quite quintessentially British!”